Pay for the path that lands, on your own contracts.
Most messaging cost is sending everything the expensive way, and paying for a vendor's price change after it happens.
“Every message goes out on the default channel at the default rate. A marketing burst eats the throughput your codes depend on. A reclassified WhatsApp template keeps sending at the higher rate until the invoice.”
What you do on xNotify.
Route by intent.
DELIVERYSmart Routing picks a channel from availability and reachability, or follows your own order per message type, effective on save.
Give each lane its own rate.
DELIVERYOTP, transactional, marketing and informational traffic on their own routes and carrier accounts, mapped by class and destination.
Stop the silent price change.
WHATSAPPA category change on a WhatsApp template, received from Meta or found at synchronisation, removes WhatsApp from that template and logs the change; messages already submitted may still incur charges. Other channels continue.
Use the channels you own.
PUSHPush and Inbox on our own network for app users, with no per-message carrier cost, where they fit.
See the saving.
ANALYTICSA standing view puts a figure in your currency against what routing did, by traffic type.
An evaluation plan, not a journey.
Steps for your team and ours. Nothing here runs in the journey builder.
- 01One message type
- 02Two routesyour current default · a cost-aware order
- 03Measured for a month
- 04Savings view
Configurations you build in the pilot, not documented deployments. No saving is promised; the view shows what your routing did.