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Platform · Campaigns

Know the cost and the reach before you press send.

Deliberate sends to a defined audience, with reach and estimated cost known before launch.

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The review screen

Everything that used to be a surprise, shown first.

Reach per channel, the cost against real pricing, the audience's timezone spread and a preview all sit on the same screen as the send button. Once it is running you can pause, resume, cancel or reschedule, and the report groups failures by a reason a person can act on.

From audience to outcome

Seven things you know before, during and after a send.

Most of the work happens before the button. The rest is a brake you can reach, and a report you can act on.

  1. 01

    Before you press send.

    FOUR CHECKS BEFORE LAUNCH
    AUDIENCE

    Audience, four ways

    All contacts, tagged contacts, a saved segment, or app subscribers addressed without a phone number. Reach is estimated per channel, not as one headline number only part of the base can receive.

    PERSONALISATION

    Personalisation with a fallback for every blank

    Every variable has a fallback value for when the field is empty.

    SCHEDULE

    Schedule for the moment you mean

    One shared moment for everyone, or each contact's own local time, chosen against the audience's real timezone spread, which the platform shows you first.

    COST

    The cost, before launch

    Estimated against real per-destination pricing. It removes the most common reason a team escalates before pressing send.

  2. 02

    While it runs.

    A BRAKE YOU CAN REACH
    IN FLIGHT

    Control while it runs

    Pause, resume, cancel or reschedule in flight. Preview before launch.

  3. 03

    After it lands.

    IN BUSINESS TERMS
    REPORTS

    Reports in business terms

    Per channel, follow accepted, sent, delivered, read and clicked. Failures grouped by a reason a person can act on: a batch failing on "phone number missing" is a data problem; the same volume failing on "authentication" is a provider problem. Message-level detail, exportable.

    LIFT

    Outcomes, not opens

    Observed outcomes in the campaign window compared with a baseline window, on your own conversion definitions, and the conversions your attribution rules credit to the send. A before-and-after difference is a comparison, not proof of cause; incremental impact needs a comparison group you design. Then a written narrative with three specific next moves.

Next step

See what xNotify could do for your customer journeys.

After the demo: how the pilot works
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